About Us
Experienced marketing strategists who work alongside leadership teams, not above them.
Dilman, Lofranco, Mercer & Associates was founded on a simple premise: companies do not need more marketing activity; they need the right marketing activity. Executed with discipline, and measured against real business outcomes.
Our work is grounded in marketing science and empirical research. We pay close attention to what the evidence says about how markets work, how brands grow, and how buying decisions get made, and we let that shape the advice we give.
Our clients range from growth-stage ventures to established enterprises, often at an inflection point: a new market entry, a brand that has outgrown its story, a marketing function that needs structure, or a leadership team that wants a trusted outside perspective.
We work across B2B and B2C, with experience in technology, professional services, financial services, healthcare, and the charitable and non-profit sector. Headquartered in Canada, our work spans markets internationally. What unites our engagements is not industry knowledge but a consistent approach: listen carefully, think clearly, build with purpose, and measure what matters.
What Guides Us
Clarity Over Cleverness
We value straightforward communication. The best strategies are the ones your whole team can understand and rally behind.
Outcomes Over Output
We measure our work by what it produces for your business, not by the volume of deliverables. Fewer, better is always the goal.
Partnership Over Prescription
We bring expertise, but you know your business. The best results come from genuine collaboration and shared accountability.
Interested in working together?
We are selective about the engagements we take on because we believe in doing fewer things exceptionally well.
Book a Call